An optimistic, steady-active illustration, not measured lift or guaranteed earnings. Online revenue is modeled venue allocation after costs, not customer spending or immediate cash payout. Added venue sales are revenue, not profit.
this scenario
- Existing: active / paying
- Existing: recognized online value
- Existing: online venue allocation
- New: active / paying
- New: recognized online value
- New: online venue allocation
- New: first-visit venue sales
- Total increase
Existing customers = visits ÷ visits per unique customer. Online revenue uses only their recognized digital value, less the cost allowance, attributed to this venue and multiplied by the venue share. It excludes added venue sales.
Singles recognize consumed purchases. Packs recognize only credits consumed at $49 ÷ 30, not the entire pack purchase. Monthly plans recognize $99 × 7 ÷ 30 for a normalized, already-active billing period with eligible publication coverage, not $99 per week or an extra payment per comment. This is a steady-active scenario, not first-week sign-up cash.
The 20% all-in cost allowance includes processing and operating costs and is deducted once. Actual costs and funded attribution vary. The venue receives 30% of attributed value after costs; this is not a share of gross customer spending.
Reach uses an assumed net-new target: 10% of the current online audience are both new to the business and become online participants. This joint rate excludes existing customers by assumption; the calculator does not measure or automatically remove audience overlap. It is an independent audience-activation scenario, not a measured causal growth prediction. Some new participants never visit. Foot traffic counts only their first visits. No extra return visits by existing customers are assumed. Total increase adds both online allocations and new first-visit sales once.
Online reach × door conversion must fit within current visits. Existing online-attributed visits are already in that baseline and are never added again. Fractional people are expected values. These assumptions are not connected to production earnings.